BARBARA E. FRIESNER is an expert on issues affecting Seniors and their families and has been featured on NY1 TV's "Focus on Seniors", "Coping With Caregiving" (wsRadio), and WVOX Radio. As care manager, first for her grandmother and now her mother (with dementia), Barbara learned first hand how overwhelming, stressful, and time consuming elder care can be. As a result, Barbara started AgeWiseLiving to help others navigate through this challenging time, and avoid the emotional and frustrating task of finding the answers themselves and trial-and-error implementation.

As a Generational Coach® and seminar leader, Barbara has collaborated with hundreds of family members, professionals with Senior clients, and employees of Assisted Living communities to help them successfully build relationships and address critical elder care issues.

As an adjunct professor at Cornell University, Barbara created and taught "Seniors Housing Management" at the School of Hotel Administration. Prior to starting AgeWiseLiving, Barbara was the Director of Education & Development for Loews Corporation and Dean of Loews University. She received her Master of Business Administration from Boston University.